STAND was founded by Nellie Kamras in 2014 from the idea to meet a demand for expertly designed, high fashioned leather pieces at an accessible price. Since then the brand has expanded to deliver seasonal collections mainly in leather, but also pieces in suede, fur, wool, cashmere and faux fur.
STAND pay tribute to the simplicity of pure leather, making every piece highly wearable and the perfect companion to a capsule wardrobe.
Inspiration is found in the French feminine effortless chic aire, with an iconic Scandinavian simplicity and purity
to every garment.
With a family background within the leather fashion business since 35 years it came very natural for Nellie, taking advantage of an almost innate talent and knowledge about the industry. STAND is a brand of her own, and today the obvious choice for style-savvy women looking for delicate wardrobe staples.
STAND is now a renowned contemporary fashion brand that can be found in selected premium stores throughout Scandinavia and Europe.